Wine Windows in Florence Enjoy A Renaissance
Diminutive wine windows chiseled out of the facades of stone buildings in Florence and elsewhere in Tuscany experienced a rebirth during the COVID-19 pandemic.
Many of the small windows (also called wine holes) actually look like miniature doors. Usually (but not always) arched and similar in size, the design of each handcrafted window is one-of-a-kind.
The Long History of Wine Windows in Short
As a young child, Tuscan winemaker Bernardo Gondi recalls watching carriages drawn by horses or oxen transporting wine from the countryside to a wine window in Florence as late as 1958.
But the emergence of these windows—perhaps the first contactless retail sales outlets—goes back centuries.
These windows, called Buchette del vino in Italian) were used to prevent infection during the outbreak of bubonic plague, known as the Black Death, which swept over Italy in successive waves in the 1600s.
Predominantly in Tuscany, but also in some other regions in Italy, buyers rapped on one of the palazzos or other nobles’ houses with a wine window to signal their interest in buying some wine.
To avoid the person-to-person contact that typically occurred in taverns, the seller poured wine directly into the buyer’s flask or bottle placed in the little window and then used a metal scoop (disinfected with vinegar between transactions) to collect payment. A recently found manuscript dating back to 1634 documents their existence.
Preserving History and Tradition
Matteo Faglia, a Florentine who works in the field of publishing, noticed that over time, the rich historical and architectural traditions of the windows were fading into obscurity. With wines being bottled and sold in shops, the windows all but disappeared.
But with two friends—Diletta Corsini, an art historian and Mary Forrest, an American author and editor living in Florence—Faglia decided to create an organization, Associazione Culturale Buchette del Vino to promote the “knowledge, enhancement and protection” of these characteristic wine holes. The group rapidly grew to 50 members.
“We try to inform all people about them [the wine windows]— not just in Italy—and sensitize them about their importance and preservation,” says Faglia in an email interview.
To date, the group has discovered some 250 wine windows–buchette del vino– in and around Florence. It also has created a website mapping locations and cataloguing information about their history.
As new windows are identified, the group posts metal plaques nearby each one attesting to its authenticity, and hoping to protect the legacy and longevity of this unique tradition.
Previously, many windows were neglected, vandalized, lost to floods, converted into mailboxes, or otherwise disappeared. But even some of those are archived in old drawings and photographs.
The Resurgence
Wine and food are deeply woven into the fabric and culture of Italian life.
A sign of the changed times, a spate of wine windows reopened in Florence during the COVID-19 pandemic. Entrepreneurial locals once again offered socially-distanced, contactless sales at a time when the public was worried about the spread of infection. This time, expanded menus often not only wine–but also gelato, panini, and cappuccino.
More recently, the X account Mambo Italiano noted that Vivoli Bar Gelateria, the oldest gelateria in Florence, was serving affogato al caffè (a dessert made with a shot of espresso poured over a scoop of gelato) through a small window.
Bookmark this one 🔖
It’s the Vivoli Bar Gelateria in Florence, Italy 🇮🇹
As the oldest gelateria in Florence, they serve an exquisite affogato al caffè through a small window
An enchanting world
(📹 vivoli_il_gelato) pic.twitter.com/Zz61wJ0DKu
— Mambo Italiano (@mamboitaliano__) December 14, 2024
Some suggest that the popularity of the windows also increased after they were seen on the Stanley Tucci series “Searching for Italy.”
These windows are just one of the hidden gems of Florence, if you have two days in Florence or more, you’ll be able to check out others.
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All photo credits: Associazione Buchette del Vino (unless otherwise noted)
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