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The midlife travel bug: Over 45, have resources, will travel

May 1, 2012
midlife multigenerational travel

Travelers over the age of 45 comprise a whopping 80 percent of the luxury travel market, according to Media Post, an online resource for advertisers. “Boomers have the resources, computer savvy and desire to travel,” says Nancy Shonka Padberg of Navigate Boomer Media. They’re also likely to be healthier and more fit than ever before. Here’s a countdown of the seven types of travel that attracts us:

  1. Multigenerational Travel
  2. Religious Travel
  3. Destination Weddings
  4. Ecotourism
  5. Medical Tourism
  6. Culinary Cruising
  7. Adventure travel

Which kinds of trips have you taken?

 

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