The Hastens Mattress: The Ultimate Luxury Travel Amenity

Hastens Bed at Sleep Spa in CBR Hotel in Portugal

Often, I return home after a trip more tired than when I left. That’s why I was intrigued to learn about the “mystique” of the Hästens mattress.

The Emergence of Sleep Tourism

As someone who loves to travel, I’ve found that a good night’s sleep is essential for a relaxing vacation and is key to returning home feeling recharged. 

So it’s not surprising that sleep tourism has joined the travel lexicon, along with the growth of health and wellness travel more broadly. More luxury properties are emphasizing amenities that optimize the sleep experience.

The hospitality industry is going the extra mile to ensure a restful stay for guests by offering high-quality bedding (with options for different firmness), fine linens, pillow menus, room-darkening window treatments, aromatherapy, and more. 

Some high-end hotels even offer sleep concierges as part of a stay. These expert guides assess your sleep challenges and provide behavioral and environmental recommendations, including relaxation techniques, to promote sleep.

But none of these offerings inspire as much envy, interest, and cachet as a Hästens mattress. The mattresses are built with exceptional craftsmanship, use high-end natural materials, and are designed to provide the ultimate comfort and support that conform to the body’s natural curves. 

What makes Hästens Mattresses Special?

Hastens 2000T at The Peninsula Beverly Hills
Hastens 2000T at The Peninsula Beverly Hills

Steeped in history, this sixth-generation family business was founded in Sweden in 1852. When the company reached its centennial anniversary in 1952, King Gustaf VI Adolf appointed Hästens the Royal Purveyor in recognition of the quality of its products.

That same year, Swedish American Line purchased Hästens beds for M/S/ Gripsholm, the cruise line’s first purpose-built passenger ship.

In 1978, the company introduced its signature blue and white check pattern that visually distinguishes the Hästens bed and continues to garner attention worldwide.

A 2008 article in The New York Times reported on the launch of a $10 million global marketing campaign by Hästens with the aspirational theme “The bed of your dreams.” 

The bold move was designed to cement the brand’s place in the must-have luxury goods category (instead of emphasizing the bed’s functional benefits), and it did.

The Sleep Test

Hastens Bed at the CBR Hotel in Coimbra, Portugal
Hastens Bed (credit: BR Hotel in Coimbra, Portugal)

A writer for Architectural Digest was invited to sleep on a Hästens mattress for two nights at Hästens Sleep Spa and CBR Hotel in Coimbra, Portugal, and gave it a rave review. The only downside she could identify was the price. 

“At the risk of sounding trite, there’s no better way to describe this bed than what it must feel like to sleep on a cloud,” wrote Kelsey Borovinsky.

On Reddit, one user commented that Hästens differs from other mattresses because “you sleep in the mattress, figuratively.” It is soft and conforms to the body. Another Reddit user raved about the brand’s customer service. The company agreed to move his bed at no cost when he relocated.

The Hästens Mattress: An Object of Desire

En suite master bath at Lotte New York Palace
En suite master bath at Lotte New York Palace (credit: Lotte New York Palace)

Known for their long life and durability, the beds promise to be as comfortable after 25 years as on their first night. However, the most expensive models can cost from tens to hundreds of thousands of dollars. 

Does comfort and durability justify the price? It depends on your budget and whom you ask.

Like other luxury products (e.g., a Rolls Royce, a Hermes Birkin Bag, or a Rolex), the Hästens mattress is also a status symbol that is only affordable to a few. 

The Architectural Digest article mentions that Canadian rapper and singer Drake purchased a $500,000 custom Grand Vividius model for his home in Toronto. That’s the median cost of buying a house in cities like Phoenix, San Antonio, or Charlotte. 

Test-Driving a Hästens Bed

A Hastens Bed at Modernhaus SoHo
A Hastens Bed at Modernhaus SoHo

There are a few ways to try one out before you buy. 

Some luxury hotels and cruise lines offer Hästens mattresses in their most opulent suites. 

Others run time-limited promotions featuring the chance to sleep in the bed. For example, in February, W South Beach ran a Valentine’s Weekend Getaway with a Hästens Maranga bed.

Through March 2024, Modernhaus SoHo partnered with HigherDOSE (a wellness brand) to offer a unique sleep experience on a Hästens 2000T bed as part of a wellness journey. 

The Hästens website also lists stores where you can book an appointment to try one out.

Regent Seven Seas Cruises

Regent Suite with a Hastens bed on Regent Seven Seas Splendor
Regent Suite with a Hastens bed on Regent Seven Seas Splendor (credit: RSS)

Regent Seven Seas is a boutique ultra-premium luxury cruise line. The master bedrooms on three of its ships—Explorer, Splendor, and Grandeurhave Hästens Vividus mattresses, each valued at over $22,000.

The Peninsula Beverly Hills

Hastens Bed at The Peninsula Beverly Hills
Hastens Bed at The Peninsula Beverly Hills (credit: The Peninsula Beverly Hills)

The Peninsula Sleep Spa Suite Package includes a night’s sleep on a $76,180 Hästens mattress, sleep accessories, and a spa consultation.

Lotte New York Palace 

The Hastens Suite at The Lotte New York Palace
The Hastens Suite at The Lotte New York Palace

The Lotte New York Palace Ultimate Sleep Suite has two queen-size Hästens beds, but the pièce de résistance is the Hästens Vividus King Bed in the master bedroom. A stay includes butler service, private check-in, and a spacious living and dining area.

Courtesy Lotte New York Palace
Courtesy Lotte New York Palace

Corinthia London

Whitehall Suite with a Hastens Bed at Corinthia London
Whitehall Suite with a Hastens Bed at Corinthia London (credit: Corinthia London)

If you are across the pond, booking a suite at the five-star Corinthia London may be one of the best ways to sleep on a Hästens bed. 

Thirty-five of the hotel’s luxurious suites—7 Penthouse Suites and 28 Signature Suites—have the Maranga model mattress, which costs over $20,000 each. Suite prices start at about $1000 per night.

The Most Affordable Way To Test A Hästens Mattress

Hastens Sleep Spa in Coimbra, Portugal
Hastens Sleep Spa in Coimbra, Portugal (CBR Hotel)

If you’re curious about Hästens mattresses (like me) but don’t have a luxury travel budget, there are other ways to try one. The company website lists hotels where you can sleep on a Hästens mattress in Norway, Switzerland, Scotland, South Africa, Portugal, and Sweden.

Closer to home, you can also book an appointment to take the Hästens 4-Step Bed Test at a local Hästens store. Prospective customers can try out three different beds for 20-40 minutes with a sleep partner.

While I’m probably not ready to invest in the ultimate sleep luxury, I dream of spending one night in one.

This is an expanded version of an article I wrote about Hastens mattresses on Forbes.com.


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