Panettone Guide: Tips For Buying And Serving This Holiday Bread
“Celebrating with panettone is one of the ways Italians bring a sense of joy and love around the table with family and friends,” says Chef Vincenzo Giangiordano, an Abruzzese now cooking at Terza Ristorante in Rochester, Minnesota.
“Like so many other Italian traditions, enjoying panettone is a special treasure reserved just for the holiday season,” he says.
The golden-colored bread is typically eaten after dinner on Christmas Eve or on Christmas morning. (On Easter Day, you’ll find Colomba Easter Bread, at dinner tables across Italy, bread baked in the shape of a dove.)
According to legend, panettone is said to be a harbinger of luck and prosperity.
The best time to buy panettone is anytime before Christmas. But as the holidays approach, supplies may become more limited because many bakeries in Italy begin cranking up their ovens in September and October to make this aromatic, golden holiday treat.
We hope this Panettone Guide makes shopping for an artisanal Italian panettone a bit easier.
The Soaring Popularity of Panettone
Like so many other Italian products and traditions, although panettone was born in Italy, successive waves of Italian immigrants brought it to the U.S., Canada, and South America. Since then, its popularity among Italians and non-Italians has soared around the world. In fact, Peru boasts more panettone consumption than Italy!
According to a report in The New York Times, pastry trade group Conpait estimated annual panettone sales (artisanal and commercial) in 2022 at $650 million.
In addition to being eaten at home, beautifully packaged panettone and pandoro are classic Christmas gifts purchased for friends, neighbors, relatives, and colleagues. Seventy-five percent of Italians report that panettone is their favorite dessert!
What is Panettone?
Panettone is a sweet, cake-like, tall cupola-shaped bread that makes the perfect dessert for a Christmas or New Year’s dinner. It is often served with coffee or sweet or sparkling wine like Prosecco. (Sometimes, Americans compare it to fruitcake, but we think it’s like comparing apples to oranges!) When Chef Vincenzo serves panettone as dessert, he plates a slice of the bread with sweet creme anglaise.
It’s also a popular breakfast indulgence on the mornings after the holidays until no more is left for consumption. And if any is left over, it’s the ideal bread for making delicious French toast.
The term panettone is derived from the Italian word for “little loaf.” The “-one” suffix makes the little loaf into the larger panettone. Sometimes, it is called “big bread” in Italian; many English speakers call it “Christmas Cake.”
Although the precise size of a panettone varies from baker to baker, most panettone are large enough for 10- 12 portions and weigh 1 kilo (2.2 pounds). Before you order, check the panettone’s weight to ensure it is large enough for your group.
Panettone’s Christmas cousin, pandoro, is star-shaped and dusted with icing sugar that resembles the Italian Alps.
Note on serving Pandoro:
When my Sicilian friend came here, she showed me that you can pour the packet of powdered sugar atop the cake in the plastic bag and shake it before taking it out and serving.
Is Panettone a Bread or a Cake?
Because of its sweetness, panettone is variously called bread or cake, but most experts consider it a bread.
“Panettone is an enriched bread, made of a dough with natural yeast and rich ingredients,” says chef Vincenzo.
Why Are There So Many Different Kinds of Panettone?
Essentially, there is a panettone to please almost every palate and pocketbook.
Although the panettone tradition began in Milan (in the region of Lombardy), the breads are now made in every region from north to south. According to Tasting Italy: A Culinary Journey, two rival bakers, Gioacchino Alemagna and Angelo Motta, were the first to produce the bread in large quantities. The two brands are still produced today in Verona under the Bauli label.
In Italy, foods and breads differ from region to region, town to town, and family to family. The same is true for panettone.
Many bakers use Protected Designation of Origin (PDO) products or put an innovative spin on the classic by substituting ingredients tied to a specific geographical area. For instance, you’ll find panettone made with Amarena cherries from Emilia Romagna, pistachio cream or oranges from Sicily, lemons from Sorrento, and even balsamic vinegar from Modena. The breads from the south tend to be glazed with sugar or some other sweet.
Many bakers also add chocolate chips or Nutella to the batter to appease sweet tooths.
What is the Difference Between Artisanal and Commercial Panettone?
Inexpensive, commercial panettone is ubiquitous in American supermarkets during the holiday season. Many of them are overly fluffy and filled with preservatives and emulsifiers.
An artisanal panettone is made the traditional way using high-quality local ingredients. It is baked in a heavy paper baking mold with tall sides and cooled upside down after baking so it doesn’t collapse.
Many artisanal recipes use a “mother dough” (a natural yeast starter) handed down for generations.
Artisanal panettone is free of artificial ingredients.
How To Tell a Good Panettone from an Ordinary One?
An article published in The Guardian posed the question to several chefs. Their thoughts:
- The panettone should fit properly its paper casing.
- It should taste sweet but not overly sweet.
- It should taste light and creamy rather than dry.
- It should smell of natural aromas rather than artificial ones.
Why is Panettone Expensive?
For several reasons, artisanal panettone tends to be more expensive than other baked Italian products. Chef Vincenzo explains:
- Making the bread is time-consuming, beginning with a starter culture
- The ingredients used to make a panettone (butter, eggs, extra yolks, vanilla, and candied fruit) are expensive
- Elegant tins, wrappings, and ribbons add to the cost, and
- When people abroad order panettone from Italy, they incur shipping costs based on the bread’s weight.
How Do You Slice a Panettone?
A panettone’s size and domed shape can make cutting it a bit daunting.
You can try to cut triangular slices the same way as you would a cake. Some people prefer to take the paper liner off before cutting; others prefer to leave it on. In addition, some people cut the bread into two halves and then divide each into rectangular pieces.
Whichever method you choose, a serrated knife will make the job easier.
What Is The Best Way To Keep Panettone Fresh?
While panettone has a long shelf life and is likely to last for four weeks or more, Chef Vincenzo advises that the best way to preserve the bread’s freshness is to store it in its original bag or tin.
Although the bread should be kept in a cool, dry place, it doesn’t need refrigeration.
Even past its prime, the brioche-like bread can be enjoyed toasted, drizzled with butter or honey, or made into French toast or bread pudding.
How To Shop for Panettone?
Many artisanal producers only bake limited quantities for the holidays, so it’s prudent to order early and allow time for delivery.
Because shipping can be costly, try to take advantage of free shipping deals, which often occur around Black Friday.
If you are fortunate, you may find an artisanal producer of panettone close to home.
- For example, Eataly, the global Italian superstore, launched its own private-label line of panettone and pandoro, which is sold in its stores and online.
- The family-run bakery Settepani sells its products at its store in Brooklyn, New York, and on Goldbelly nationwide.
- Chef Vincenzo, who has trouble finding authentic panettone in Minnesota, orders his panettone from the female-owned Tasty Ribbon in New York.
Recipe for Leftover Panettone Bread Pudding
Chef Vicenzo graciously shared his recipe for Panettone Bread Pudding featured in the book authored by his wife, Sheryl Ness, Love in a Tuscan Kitchen: Savoring Life Through the Romance, Recipes, and Traditions of Italy
How did I connect with Chef Vicenzo? I was fortunate to meet his wife. Read the story of our chance meeting.
Panettone Bread Pudding
While it can be challenging for a novice to bake panettone from scratch, Panettone Bread Pudding is a great way to use leftovers.
Ingredients
- 6-8 large slices panettone – cut into cubes (around ½ inch) – about 6 cups of bread cubes total
- 4 eggs
- 4 egg yolks
- 2 cups heavy cream
- 3 cups whole milk (or almond milk)
- ½ cup (150 g) sugar
- 2 tablespoons vanilla
- 2 ounces brandy or Grand Marnier
- 4 tablespoons orange marmalade
- ¼ cup dark chocolate chips
- ¼ cup chopped or slivered almonds
Instructions
- Preheat oven to 350 degrees
- Spray a 9x13 pan or 2 round 9-inch cake pans with spray oil or coat with butter.
- Cut the panettone into small cubes and place them in the pan.
- Place the eggs, heavy cream, milk, and sugar in a mixing bowl and mix together with a whisk.
- Add the vanilla and brandy to the custard mixture and incorporate well.
- Pour the custard over the panettone so that it covers all of the bread.
- Let sit for 30 minutes.
- Spoon the orange marmalade over the top of the custard.
- Sprinkle the dark chocolate chips and almonds over the top.
- Bake for 55 minutes.
To finish, dust with powdered sugar and serve warm with vanilla ice cream or gelato.
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2024 Best Ways To Order Italian Panettone Online
Because it is difficult and time-consuming to make, most Italians purchase it from their local bakery or pasticceria.
As I mentioned before, there is likely a panettone that will please any food lover or Italophile. You can order the bread individually online or sometimes as part of a basket of Italian sweets. For example, the very well-priced Holly Jolly Gift Basket from Supermarket Italy includes a Fiasconarao panettone.
EATALY
Eataly sells its own private-label line of panettone and more than 40 different imported artisanal panettone.
GOLDBELLY
Goldbelly sells several different brands, many of them from local Italian bakeries in different cities.
IGOURMET
iGourmet sells a wide variety of traditional panettone breads, including those from Albertengo.
SUPERMARKET ITALY
Supermarket Italy sells Fiasconaro Tradizionale Panettone from a famous bakery in Castelbuono, Sicily, and other brands of panettone.
TASTY RIBBON
Tasty Ribbon sells panettone, often as part of curated gift boxes.
Tip for Bargain Hunters
Soon after the New Year, many online specialty shops discount the year’s panettone. If you love panettone, it’s a good time to stock up on these delicious treats for snacks or breakfasts.
Many have long shelf lives. Want it to last even longer? Wrap the panettone in plastic wrap and then foil; it can keep fresh for 2-3 months.
Heading to Rome for the holidays? Here’s where to find the best panettone in Rome.
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My article on Forbes
Panettone Bread Pudding
While it can be challenging for a novice to bake panettone from scratch, Panettone Bread Pudding is a great way to use leftovers.
Ingredients
- 6-8 large slices panettone – cut into cubes (around ½ inch) – about 6 cups of bread cubes total
- 4 eggs
- 4 egg yolks
- 2 cups heavy cream
- 3 cups whole milk (or almond milk)
- ½ cup (150 g) sugar
- 2 tablespoons vanilla
- 2 ounces brandy or Grand Marnier
- 4 tablespoons orange marmalade
- ¼ cup dark chocolate chips
- ¼ cup chopped or slivered almonds
Instructions
- Preheat oven to 350 degrees
- Spray a 9x13 pan or 2 round 9-inch cake pans with spray oil or coat with butter.
- Cut the panettone into small cubes and place them in the pan.
- Place the eggs, heavy cream, milk, and sugar in a mixing bowl and mix together with a whisk.
- Add the vanilla and brandy to the custard mixture and incorporate well.
- Pour the custard over the panettone so that it covers all of the bread.
- Let sit for 30 minutes.
- Spoon the orange marmalade over the top of the custard.
- Sprinkle the dark chocolate chips and almonds over the top.
- Bake for 55 minutes.
To finish, dust with powdered sugar and serve warm with vanilla ice cream or gelato.
