TRAVEL SCOOPS

New Homewood Suites study looks at ‘bleisure’ travel

November 4, 2014
Lobby Homewood Suites Dallas/Allen Texas (Photo courtesy Hilton Worldwide)

A new study from Homewood Suites by Hilton suggests travelers are taking ‘bleisure trips’ that combine business with pleasure.

Looking for more time to travel? When you’re a worker bee, vacation days are limited so it’s not surprising that business travelers are combining work with pleasure, seeking authentic, local experiences outside their hotel rooms and meeting spaces. A number of studies suggest that even something as simple as taking a walk outside can lessen brain fatigue and frustration. Thus, untethered time can increase levels of engagement and productivity, making the experience a win-win one for employer and employee.

“Homewood Suites is seeing that many of our business travel guests are taking extra steps in planning trips to make sure they have opportunities to experience and discover what makes their destinations unique,” said Christian Kuhn, vice president of marketing for Homewood Suites by Hilton.

The biannual 2014 Workstyles Study by Homewood Suites by Hilton found that business travelers only spend about one-third of their time in their hotel rooms. Depending on where they are working and staying, they spend that time away dining out (45 percent), attending sporting events (18 percent) and visiting museums/art galleries (17 percent). Another noticeable trend: Travelers are booking hotels closer to areas of entertainment. Fifty five percent of survey respondents prefer walking to these destinations as opposed to taking cabs or shuttle buses.

One of the report’s conclusions: “The ‘bleisure trend’ is alive and healthy, as sixty-two percent of respondents are likely to extend business trips to enjoy local activities.”

See more of the study’s findings in the infographic below:

2014 Homewood Suites Workstyles Study

2014 Homewood Suites Workstyles Study

About Homewood Suites by Hilton

Homewood Suites by Hilton is Hilton Worldwide’s upscale, all-suite, residential-style hotel with more than 350 hotels open in the United States, Mexico and Canada. The brand offers spacious suites with separate living and sleeping areas, and fully equipped kitchens with full sized refrigerators. Additional value-driven amenities include: complimentary Internet, a daily full-hot breakfast, and healthy, delicious evening meals with drinks every Monday-Thursday.

    Leave a Reply

    Share
    Tweet
    Share
    Pin
    Flip