Marriott International will open its flagship AC Hotel Miami Beach this April, just in time for spring travel. Located in the 2900 block of Collins Avenue, the seven-story, 150-room hotel sits in the vibrant Mid-Beach area of the city, popular for beaches that are far less crowded than those in nearby South Beach.
The European brand (with properties in Spain, Italy, Portugal, France, Turkey and Denmark) is targeted to tech- and design-savvy travelers seeking authentic cultural experiences in cities they visit. The head bartender at the hotel, called an AC culturalist, offers guests insider tips on local events. The AC Lounge is a shared guest workspace during the day and a place to unwind in the evening over craft beers, wines and cocktails along with small tapas-style plates inspired by the brand’s Spanish roots.
Miami-based Kobi Karp Architecture & Interior Design conceived of the eye-catching contemporary structure, with a rooftop pool featuring expansive views of the Atlantic Ocean. Because the hotel is a “new build,” the firm was able to incorporate modern elements such as spacious corridors and dramatic floor-to-ceiling windows. Public spaces are outfitted with neutral-toned furnishings and decor in warm grays and charcoals. The art collection, curated by local gallery owner Dina Mitrani, adds a young, energetic vibe to the hotel, consistent with the feel of the nearby Wynwood arts hub.
Mid-Beach (between 23rd and 63rd Streets) is home to the Collins Waterfront Architectural District. Listed in the National Register of Historic Places since 2011, the area has some 110 buildings from the 1940s, ’50s and ’60s with a mix of restaurants, lounges and hotels, including such classics as the Fontainebleau and Eden Roc.
“It offers the perfect blend of culture, architecture and night life that embodies the urban soul of the AC Hotels brand,” said Toni Stoeckl, vice president of lifestyle brands for Marriott International.
Marriott opened the first U.S.-based AC Hotel in New Orleans in November. It plans to open 50 more over the next three years,.
IF YOU GO
2912 Collins Avenue, Miami Beach, FL 33140
[This article by Irene S. Levine was published in the Chicago Tribune on February 2, 2015.]