Holland America Line and O, The Oprah Magazine announced a partnership today with the mutual goal of promoting the transformative power of travel.
At a press conference held at the Hearst Building in New York City this morning (also aired on Facebook Live), Holland America Line and O, The Oprah Magazine announced an exclusive partnership designed to build upon the shared cultures of the two corporate giants.
Lucy Kaylin, editor-in-chief of the magazine likened the partnership to the “corporate equivalent of falling in love.”
“We are deeply honored that O, The Oprah Magazine chose Holland America Line as its first cruise line partner to further our shared belief that travel and wellness have the power to open minds, build connections, and inspire shared humanity,” commented Orlando Ashford, president of Holland America Line in a press release. These goals certainly dovetail with those of the magazine that aims to inspire personal growth among its diverse female readership.
While other cruise lines have paired up in the past with publishers of culinary magazines (e.g., Food and Wine), some elements of this unique two-year partnership with a glossy woman’s magazine include:
- A March 2017 reader contest: Three readers will be selected to join Oprah Winfrey and Gayle King on an inaugural Holland America Line round-trip cruise from Seattle to Alaska between July 15-22, 2017. Those entering will explain how connecting with others has made a difference in their world and how travel can help foster those connections. Check out the contest entry form here.
- Four other branded “O, The Oprah Magazine Adventure of Your Life Cruises” Caribbean and Alaska itineraries are planned between 2017-2018. Information on those specific sailings can be found here.
- Oprah-inspired enrichment activities on North American cruises will include an onboard book club; style presentations with Adam Glassman; Tai Chi classes; and Let’s Eat, a program focusing on learning healthy eating habits.
A moment of levity in the press conference occurred when someone in the audience asked whether Oprah was a fan of cruising. “She’s really a yachting kind of girl,” quipped BFF Gayle King. But King quickly noted that much like the rest of us, Oprah likes the food, camaraderie and everything else that cruises offer.
About Holland America Line:
With a rich history dating back to 1873, the Holland America Line fleet of 14 ships offers more than 500 cruises to more than 400 ports in 98 countries, territories or dependencies around the world. The line welcomed ms Koningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, to be delivered in November 2018. A third Pinnacle-class ship, due for delivery in 2021, was recently announced.