Last month, AARP reported on their latest survey examining the behavioral habits of the over-50 leisure traveler. If you are over 50, see how closely your travel habits conform to those of the people surveyed.
Here are some of the findings from the AARP survey of more than 1000 over-50 travelers:
The over-50 traveler takes an average of six non-work-related overnight trips each year.
Do you take more or less?
The top motivations for over-50 travel are: to spend time with family or friends, or to take vacations lasting more than five nights.
Do you travel for any other reason?
Eight out of ten over-50 travelers go online to plan their trips.
Do you use online sites to plan your travel? Do you know anyone who doesn’t?
The average over-50 traveler depends on four websites to plan their trip and three more websites to book it. Why so many? To get the best deal, and because they can’t find all the information from one site.
Do you check multiple websites to plan a trip? Would you want to ever rely upon only one?
The websites over-50 travelers use most often are hotel websites, airline websites, and sites like Expedia, Travelocity, Orbitz and TripAdvisor.
Are there any other websites that you rely upon for planning and booking travel?
Who is the over-50 traveler watching on TV? This group definitely leans towards Rick Steves as opposed to Anthony Bourdain or other travel show hosts.
Do you watch travel shows on TV? If so, who is your favorite travel TV personality?
Source: AARP Online Travel Study
So, over 50? Do you think the profile fits you fairly well?