Celebration Vacations: Booming in popularity

Published on: July 26, 2014 | Last Updated on July 26, 2014




A recent study by AARP Travel found that people over the age of 45 are increasingly opting for “celebration vacations” to commemorate special milestones, like anniversaries, retirements and big birthdays.

The researchers found that 87 percent of those surveyed chose celebration vacations over parties or giving/getting bling; 78 percent were planning such a vacation in the next two years.

In a press release from the organization, AARP Chief Digital Officer Sami Hassanyeh said:

“Travel is the number one aspirational activity for the boomer generation, and we are seeing not just AARP members but also non-members who seem to prefer investing in a Celebration Vacation for their life’s special moments.”

Sixty-three percent of the respondents who took these vacations choose domestic as opposed to international destinations with the top locations being Las Vegas, Disney, Los Angeles, Florida, Hawaii, New York City, New Orleans, Chicago, California and Alaska.

The study also identified the “pain points” involved in planning celebration vacations, primarily related to budgeting and planning.

The AARP findings are based on 10-minute phone surveys of more than 1200 adults ages 45 and over who had traveled at least 50 miles from home for at least two nights over the last two years.

Click here to read more about the AARP study and its findings.

Have you taken or planned a celebratory vacation for a family member or friend?

Previously on More Time To Travel:

  • Reply
    Donna Janke
    July 27, 2014 at 2:24 pm

    I certainly know people who have chosen to celebrate milestones with travel, but I’m surprised that researchers found 87% chose celebration vacations over parties, etc. In my personal empirical experience, the numbers are less than that. Perhaps some of the “pain points” limit choices.

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