AARP launched a free travel website today, AARP Travel, with a range of features designed to appeal to the over-50 traveler.
Through interactive questions, and hundreds of destination and service articles, the site is designed to help visitors hone in on the types of domestic and international destinations that most appeal to them. It also allows guests to book trips through AARP’s relationships with Expedia and Liberty travel, which offer discounts to AARP members.
Prior to launching the site, AARP conducted research on the travel habits of over-50 travelers. Some of the interesting findings:
- Americans in the 50+ age demographic take about six overnight trips unrelated to business each year–that are at least 50 miles from home.
- Eight out of 10 Americans 50+ use websites for planning and booking their travel.
- Travelers 50+ spend about 30–36 hours per year planning their trips and an additional 18 hours per year booking trips.
The site (which I hope to “test drive” over the coming week) is intended to create a more efficient, one-stop shopping experience for travelers,
AARP will host a Google Hangout featuring AARP Travel Ambassador Samantha Brown on Tuesday, March 18 at 1PM EST to discuss how AARP Travel aims to “help travelers make the most out of every trip and every dollar.” To participate in the live discussion, visit http://bit.ly/aarpontravel.